Ecommerce Marketing

From abandoned carts to content that ranks, we help you sell more.

Marketing doesn’t fail because of effort - it fails because it’s disconnected.

You’re posting on social. Running email campaigns. Maybe boosting posts or running Google Ads. But when the results don’t match the effort, it’s frustrating.

The truth? You don’t need more marketing, you need better-connected marketing.

At DigiWeb, we help ecommerce brands focus on the right things: smart strategy, clean setup, and sales-focused execution.

That means:

Email flows that run without chasing
SEO that brings in buyers, not browsers
Paid media with real ROI
Content that ranks and converts

No fluff. No jargon. Just ecommerce marketing that works.

Email Marketing

Make email your highest-ROI channel again.

Done right, email marketing doesn’t just “keep your brand top of mind” — it drives consistent revenue.

We build Klaviyo flows and campaigns that turn casual shoppers into repeat customers. Set it once, and it sells while you sleep.

What we do:

High-performing flows like Abandoned Cart, Welcome, Post-Purchase and Browse Recovery
One-off campaign planning with targeted segmentation and goals
List health audits to improve deliverability, reduce bounces and spam
Behaviour-based segmentation — browse history, purchases, interests
Plain-English reporting: what worked, what didn’t, what to send next

"We turned a list of 2,000 inactive emails into 15% of monthly revenue - without a single discount."

Email isn’t dead. It just needs a smarter setup and a few well-timed nudges.

SEO That Converts

SEO isn’t just rankings - it’s how buyers find you.

Forget keyword stuffing and blog spam. We build your SEO around what your customers are actually searching for, and help your products show up at the right time.

What we offer:

Technical SEO audits - fixing the foundations like speed, crawlability, structure and schema
Keyword research tied to buying journeys and real intent
Product and collection page optimisation - for bots and buyers
Content planning - ideas that support your brand and rankings
Ongoing rank tracking and Search Console insight

SEO is a long game - but we’ll get you on the pitch and playing properly.

This isn’t about chasing every keyword. It’s about owning the right ones, and turning traffic into sales.

Paid Media (Google & Meta)

Ads that pay for themselves - not just eat your budget.

If you’re running ads without knowing which ones work, you’re probably wasting money.

We build or audit your Google Ads and Meta accounts, fix the structure, and focus every penny on high-return traffic.

What we do:

Campaign setup or overhaul (Search, Shopping, Performance Max, Meta Catalogues)
Audience and funnel mapping - cold, warm, hot, returning
Fix event tracking and conversion measurement (GAds, Meta, GA4, Klaviyo)
Ad copy + creative support
Landing page alignment

We’re not an “ad agency”. We’re performance-first marketers. If the ROAS isn’t there, we’ll fix it, or shut it down.

We can take over your accounts, or work alongside your team/agency to get more from your spend.

Content That Converts

Say the right thing. In the right place. At the right time.

Good content builds trust. Great content drives action. We help ecommerce brands do both.

We create copy and content that supports SEO and conversion, from product descriptions to blog posts to landing pages.

What we help with:

Product page rewrites to boost trust, readability and persuasion
SEO-friendly collection pages that aren’t just keyword dumps
Landing pages for campaigns or paid traffic
Content calendars tied to product launches, trends or seasonal moments
Blog content with a clear purpose - to educate, rank, or convert

The right words, in the right place, can lift conversion by 10–20% overnight. We’ve seen it.

This isn’t about churning out blogs. It’s about creating assets that keep working long after you hit publish.

We don’t chase traffic. We help your business grow through smarter marketing.

Clarity

Tools not talking to each other
Campaigns without clear goals or follow-up
SEO reports full of jargon but no strategy
Agencies obsessed with “reach”, not revenue
No one tracking what’s actually working

Why Ecommerce Marketing Fails

A short reality check (and why our clients get results)

Let’s be honest, most ecommerce marketing underperforms. Not because the people running it don’t care. But because the setup is wrong.

Here’s what we see:

Speed

Clean setups - GA4, Klaviyo, paid platforms, tracking and attribution
Marketing strategies focused on conversion first, not “brand reach”
Content, email and ads that align with your products, traffic, and buyer journey
Simple, clear reporting - so you always know the next move

Most of our clients come to us after wasting time or money on vague “digital marketing”.
We give them a plan, clean data, and a reason to believe again.