Optimised Digital Ecosystems
Get your digital world working as one - from GA4 to Klaviyo.
Is your digital setup a bit of a mess behind the scenes?
You’ve got the tools: Shopify, Klaviyo, Google Ads, GA4, Meta, maybe even a marketplace or two. But let’s be honest, they’re probably not all talking to each other.
If you're piecing things together with duct tape, best guesses and a few too many browser tabs, you're not alone.
We help ecommerce brands turn chaos into clarity. That means getting your tracking clean, your platforms aligned, and your digital marketing stack working like one smooth machine.
So you can finally stop guessing and start making decisions based on numbers you trust.
GA4 + GTM Setup
Data you can trust. Finally.
GA4 is supposed to help you understand your customers, not leave you second-guessing why last week’s conversions disappeared.
If your reporting feels fuzzy, bloated, or just flat-out wrong, we’ll fix it.
Whether it’s a fresh setup or a long-overdue clean-up, we make sure your data tells the real story.
What we’ll do:
Set up or audit your GA4 account with proper ecommerce events and funnel tracking
Install Consent Mode v2 so you're compliant (and not blind to traffic)
Build a GTM container that’s clean, fast, and doesn’t fire nonsense
Align your conversion tracking so every sale is tied to the right channel
You’ll get one source of truth, not five different dashboards telling five different stories.
Tag Fixes + Tracking Hygiene
You're probably double-counting, or missing half your results.
Most ecommerce setups are full of hidden problems. Tags that fire twice. Events that don't fire at all. GA4 and Meta arguing over who gets the credit.
We get into the details:
Fix ad platform tracking - Google Ads, Meta, TikTok, wherever you’re spending
Clean up your GTM container - no bloated setups, just what’s needed
Add server-side tagging if your volumes or privacy policies call for it
Set proper referral exclusions so your analytics show the real journey
Clean data = better decisions. Dirty data = wasted spend, missed opportunities, and messy reports your team avoids.
Digital Ecosystem Audits
Stop flying blind. Start seeing the big picture.
A broken ecosystem isn’t always obvious. One tool underperforms. Another contradicts your sales data. Attribution’s a mess. Nothing feels joined up.
We audit the full system, not just one piece, and map how it all connects.
Your audit will cover:
Website setup, CRO signals and speed issues
Analytics and tagging - including GA4, GTM and ad pixels
Email platform structure - flows, segments, automations (Klaviyo, Mailchimp etc)
Paid media health - from naming conventions to conversion tracking
Marketplace alignment - data flow and content consistency
SEO, content and UX alignment across platforms
Then you get a clear, prioritised action plan:
No fluff. No jargon. Just the steps that’ll fix the leaks and help you scale.
Think of it as a full-body scan for your digital marketing setup.
Data-Led Strategy Sessions
You don’t need another opinion. You need a plan.
You’ve seen enough slide decks. Heard enough waffle. Tried enough tactics that didn’t move the needle.
This is something different: light-touch but high-impact strategic support, grounded in real performance data.
Options:
One-off “What’s broken?” sessions
Quarterly growth check-ins
Monthly retained support with clear action plans
What we cover:
What’s working across your channels (and what’s not)
Where you’re losing sales in your funnel
What experiments to test next
How to measure it all without overcomplicating things
You’ll walk away with a short list of smart moves — not a 50-slide strategy deck that dies in your inbox.
Marketplace Support
Amazon, eBay, Etsy, we’ll help make them seamless.
If your ecommerce brand runs across platforms, it’s easy to get stuck in the weeds.
We help integrate marketplaces into your wider digital strategy so your feeds work, your listings convert, and your tracking’s airtight.
We can help with:
Product feed fixes - from misfiring variants to missing fields
Listing audits - SEO, imagery, titles and metadata
Channel-specific advice (Amazon A+ content, eBay formatting, Etsy strategy)
Cross-platform analytics - understanding sales across all storefronts
Your marketplace presence should be a growth channel, not a stress source. Let’s make it work.
Disconnected tools = disconnected results. We’ll bring your tech stack into sync.
Want your digital world to finally make sense?
Let’s start with a quick ecosystem audit. We’ll show you where the gaps are, and how to fix them fast.
Find out more about DigiWeb Marketing
Websites That Sell
Your ecosystem is only as good as the site it supports. If your website isn’t converting, we’ll fix it, fast.
Ecommerce Marketing
Once your site is optimised to convert, it’s time to drive the right traffic. SEO, email, paid - all aimed at ROI.
Want proof? See how we’ve helped brands like The Rebel Baker and Crawl Space Doors turn struggling sites into high-performers.